How to make your customers contact you

Recently we posted about targeting customers and the importance of knowing who they are. Launching a new product or company you should know who the ones that will be willing to pay for your service are located. But how will you know?

Don't waste your time- Target Your Customers (Real Case)

 This is a real case that I was involved with this week. It is a mailing thread with a company I work with. The intro: I offered to help connecting them with companies in NY. In order to do so I asked the company who their customers are. This was the answer: 

Why Microsoft is having a hard time

October 22nd 2102- Microsoft launches its new operating system- Windows 8 together with its new tablet "Surface".  The launch was an amazing event. Witnessing Times Square NY colored in blue with Microsoft logos in eye sight for block and blocks. Walking down the streets I thought to myself “I hope they sell enough to cover the costs of this campaign”.