Monday, December 17, 2012

How to make your customers contact you


Recently we posted about targeting customers and the importance of knowing who they are. Launching a new product or company you should know who the ones that will be willing to pay for your service are located. But how will you know?



A method I found useful and I am sure is useful for others is posting in professional blogs. In the modern era almost all fields, interests and cause have many blogs covering their everyday news.

Hold on!

Why should these blogs even talk to you? A lot of these blogs have tens of thousands of followers. You must supply them with value. Start writing. Write about your company, write about your product, write about your team. Think of it as if you are now being interviewed by CNN on prime-time schedule. Be professional about the content that you write. Supply images, pictures and screen shots. The better the quality the more likely your post will be published.

Here are a few questions you should ask yourself:
1. How did you come up with the idea?
2. What experience do you have in this field? How did you know there is a pain?
3. What is your solution?
4. Why should I pay you?
5. What is the pain you are solving?
6. How big is this pain (market size, number of employees hired, etc.)?
7. Why are you different than the competition?
8. Where can I get more information?
9. Who does this product fit best (who are your customers)?
10. What is your one liner?
11. What is special about your product?
12. What values do I gain?

Take the time to answer these questions. This is the hard part- the other side of business.

Now for the fun part. Which blogs are you going to target? Take a pen and paper and start shooting all the potential customers and strategic partnerships you could launch with your product. Once you have a list of several fields start prioritizing them- who will most likely write and and publish about your product and which blogs are a long chance to publishing?

Browse the Internet for relevant blogs and start putting together a list of blogs with their contacts. Shoot part of the list an email with the content you wrote earlier. Supply the blog writers all the information they need in order to publish the story.  Look at it as if you are doing their job. Leave them the editing and specific changes they want to make.

Receive the feedback from the first blogs you contacted, implement on your material and approach. Now you are ready to contact the next blogs on your lists. This method will increase your Internet presence. Not only will it help with your Google ranking but it will also drive in customers.

The audience who read the blogs read them for a reason- they want specific information in the fields of their interests. This audience are your customers. They will come to you. Be prepared to answer the questions of your potential customers. Make sure your website can hold the traffic. After sales analyze the identity of the customers. See who they are and where they came from. Your next mission will be target those customers that have similar identifications.

Find relevant blogs and contribute to their community by writing relevant content about your product. Customers will come to you.

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